Describe the decisions the map will guide, such as hiring, coaching, or promotion, and the risks if ambiguity remains. Link each competency to observable value for customers, colleagues, or society. When outcomes are explicit, people see purpose, not policing, and engagement rises alongside accountability.
Select a small, memorable set that describes how success looks here, not everywhere. Prefer verbs and context over abstractions: communicates hard news constructively, coordinates across time zones, or designs for constrained data. Publish selection criteria and invite feedback to ensure clarity, fairness, and relevance across roles and levels.
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